Privacy Policy – Flower Delivery Brixton
Introduction
At Flower Delivery Brixton, we deeply value your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, and protect your information in accordance with UK data protection law, including the General Data Protection Regulation (GDPR). This policy applies to all customers placing Flower Delivery Brixton orders from Brixton and the surrounding districts.
What Data We Collect
When you use our services, we may collect and process the following types of information:
- Personal Identification data: such as your name, delivery address, billing address, and postcode.
- Contact details: including your phone number (if provided) and any correspondence you have with us.
- Order information: details of the flowers, gifts, or products purchased, recipient information (name and address) for deliveries, and instructions you include with your order.
- Payment details: partial payment card information (last 4 digits), payment status, and payment provider; we do not store full card numbers.
- Technical data: such as your IP address, browser type, and device information, collected through cookies for security and analytics.
- Marketing preferences: if you consent to receive promotional communications.
Lawful Bases for Processing Your Data
We process your personal data only where there is a lawful basis, which may include:
- Contract: Processing your order, delivering products, and providing customer support are necessary for fulfilling our contract with you.
- Legal obligation: We may process data if required by law, such as for tax or accounting purposes.
- Legitimate interests: For internal business purposes, analysis, fraud prevention, or service improvement, provided your interests and fundamental rights do not override those interests.
- Consent: We rely on your consent for optional marketing communications; you may withdraw this consent at any time.
How We Use Your Information
We use the data we collect to:
- Process and fulfil your flower orders accurately.
- Arrange delivery to the correct recipient address.
- Communicate with you regarding your order, including confirmation and delivery updates.
- Handle customer service queries or complaints.
- Comply with legal and tax requirements.
- Improve our services and customer experience.
- Send you marketing materials, if you have provided consent to receive them.
Data Retention
We only retain personal information for as long as necessary for the purposes described in this policy:
- Order and delivery data: Retained for up to 6 years to comply with legal obligations, accounting, and potential customer service queries.
- Marketing consent records: Retained until you withdraw consent or request erasure.
- Technical and analytics data: Retained only as long as necessary for security or business analytics, typically no longer than 24 months.
After these periods, your personal data will be securely deleted or anonymised.
Processors and Third Parties
We work with trusted processors who support our business operations. These may include:
- Payment processors: To securely handle your payments and process transactions on our behalf.
- Delivery partners or couriers: To ensure your order is delivered to the correct address and recipient.
- IT and software service providers: For website hosting, security, analytics, and order management.
Each processor is contractually obligated to handle your data with strict confidentiality, following GDPR requirements, and only process your information to provide the specified services to us.
Your Rights Under the GDPR
You have several rights in relation to your personal data under the GDPR, including:
- Access: The right to request a copy of your personal data we hold.
- Rectification: The right to request correction of any inaccurate or incomplete data.
- Erasure: The right to request deletion of your personal data where there is no legitimate reason for us to continue processing it.
- Restriction: The right to request that we limit the processing of your data in certain circumstances.
- Portability: The right to request that we transfer your data to another provider where possible.
- Objection: The right to object to processing where our lawful basis is legitimate interests or for direct marketing.
- Consent withdrawal: Where we rely on your consent (such as for marketing), you may withdraw your consent at any time.
If you wish to exercise any of these rights, please contact us using the details provided on our website. For your security, we may need to verify your identity before fulfilling your request.
Data Security
We take the protection of your data seriously. We implement appropriate technical and organisational measures to prevent unauthorised access, loss, or theft of your personal information. Access to your data is restricted to employees and service providers who need it to process your orders and provide our services. Where feasible, data is pseudonymised or encrypted.
International Data Transfers
Your personal data is generally processed within the UK or European Economic Area (EEA). If we need to work with processors outside these areas, we ensure your data receives an adequate level of protection in line with UK and EU data protection law, primarily through contractual safeguards.
Policy Updates
This Privacy Policy may be updated from time to time to remain compliant with data protection law or to reflect changes in our practices. The revised policy will be posted on our website with the updated effective date.
Contact and Complaints
If you have any questions about this policy or our data practices, please contact us via the methods listed on our website. Should you feel that we have not addressed your concerns properly, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
Summary
Your trust is important to us. Flower Delivery Brixton is dedicated to protecting your data and upholding your rights as a valued customer. Thank you for choosing our flower delivery services in Brixton and the surrounding districts.
